It’s 2023. If there’s a digital marketing strategy that you must try if you haven't yet, it’s video marketing.
Video marketing can be compared to having a personal tour guide who can escort your potential customers through your products or services, highlighting their unique features and benefits. Just as a tour guide can make your destination more attractive and make your trip more memorable, a well-made video can make your brand and offerings stand out and help with better brand recall.
According to data collected by Statista, there were over 3 billion internet users watching streaming or downloading video at least once per month in 2022. This number is projected to increase annually, ultimately reaching 3.5 billion by 2023.
Video marketing can help your brand grow! Here’s how-
1. Increased Engagement:
Videos are more engaging than texts and images alone and can increase the time spent on your website by an average of 2 minutes. Well-made videos also encourage the users to share them with someone who’d be interested in them or would benefit from the information provided.
2. Better Conversion Rates:
A picture is worth 1000 words so videos are that but multiplied by a million. Videos help build trust and make your offerings seem authentic. Using videos has been shown to increase conversion rates by 30%.
3. Better Recall:
Since videos are the most impactful way to engage with the audience, people are more likely to remember the information that they saw in a video compared to the information they have only read. In 2022 it was found that people are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands that are here to grow and stay.
4. Better SEO:
SEO (search engine optimization) has become a buzzword and rightfully so. 31% of marketers use video content to improve their SEO ranking. It increases the quality of the page and the time spent by the visitors on the page.
5. Mobile Optimisation:
With the growing use of mobile devices, video has become a crucial format for marketers who want to reach audiences on the go.
Video marketing has not only revolutionized the way consumers buy the things they need but also how brands market to and connect with them.
According to Statista, video advertising spending is anticipated to hit $78.5 billion by the end of 2023.
So don't be left behind. Get shooting!
And if you think video making isn't your forte, it is ours. Let us make it easy for you.
Contact us/ Get a quote.
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